News

Google launches ‘hummingbird’ search technology

Google launches ‘hummingbird’ search technology

Amit Singhal, senior vice president of search at Google, introduces the new 'Hummingbird' search algorithm at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California Sept. 26, 2013. Photo: Reuters

MENLO PARK, California (Reuters) – Google Inc has overhauled its search algorithm, the foundation of the Internet’s dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.

Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest “Hummingbird” algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.

Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional “Boolean” or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.

“Hummingbird” is the company’s effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine.

“Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words,” Singhal wrote in a separate blogpost.

“The world has changed so much since then: billions of people have come online, the Web has grown exponentially, and now you can ask any question on the powerful little device in your pocket.”

Page and Brin set up shop in the garage of Susan Wojcicki — now a senior Google executive — in September 1998, around the time they incorporated their company. This week marks the 15th anniversary of their collaboration.

Recent Headlines

4 hours ago in Entertainment

The pouting male models are back for ‘Zoolander 2’

25-overlay-1

Derek and Hansel are back.

4 hours ago in Lifestyle

Honda, Mazda issue recalls

honda

Honda Civics, Mazda SUVs, and Dirt Devil vacuums have all issued recalls this week.

4 hours ago in Entertainment

TV producers may start making you wait for new shows online

hulu

Cord-cutters beware: You might have to wait longer for new TV.

4 hours ago in National

Gov’t report: 8 states had significant drop in uninsured

obamacare

They are Arizona, California, Colorado, Florida, Illinois, Kentucky, Michigan, and New York. Politically, that's a mix of red, blue and purple states.

5 hours ago in Sports

Party like it’s 1999: Denver to celebrate another Super Bowl

Denver Broncos’ head coach Gary Kubiak, right, reacts after getting soaked with a sports drink by Von Miller (58) after their win against the Carolina Panthers in the NFL Super Bowl 50 football game Sunday, Feb. 7, 2016, in Santa Clara, Calif. The Broncos won 24-10. (AP Photo/Matt Slocum)

The Denver Broncos will board fire trucks and roll slowly through the crowd-lined streets of the Mile High City to celebrate winning the Super Bowl.