News

Google launches ‘hummingbird’ search technology

Google launches ‘hummingbird’ search technology

Amit Singhal, senior vice president of search at Google, introduces the new 'Hummingbird' search algorithm at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California Sept. 26, 2013. Photo: Reuters

MENLO PARK, California (Reuters) – Google Inc has overhauled its search algorithm, the foundation of the Internet’s dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.

Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest “Hummingbird” algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.

Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional “Boolean” or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.

“Hummingbird” is the company’s effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine.

“Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words,” Singhal wrote in a separate blogpost.

“The world has changed so much since then: billions of people have come online, the Web has grown exponentially, and now you can ask any question on the powerful little device in your pocket.”

Page and Brin set up shop in the garage of Susan Wojcicki — now a senior Google executive — in September 1998, around the time they incorporated their company. This week marks the 15th anniversary of their collaboration.

Recent Headlines

34 minutes ago in Entertainment

REVIEW: Cast keeps ‘Heaven Is for Real’ grounded

Fresh
This image released by Sony Pictures shows Connor Corum, left, and Greg Kinnear in a scene from "Heaven Is For Real."

Based on the true story described in the best-selling book, the film introduces us to a four year old boy who says he went to heaven.

1 hour ago in National

Calls for peace at Kansas shooting memorial

Fresh
kansas

The scene of a hate crime just days ago became the setting for tears, prayers and calls for peace.

today in National

Obama budget plan would boost U.S. tax revenue, cut deficits

obama

The Congressional Budget Office says the 2015 budget could boost tax revenues while slashing deficits by $1.05 trillion.

today in Entertainment

Could we soon see ‘Mrs. Doubtfire 2?’

robinwilliams

This could be the sequel we've been waiting for.

today in Entertainment

Amy Poehler and Will Arnett officially file for divorce

poehler

Though they've been separated since 2012, we're sad to see one of Hollywood's funniest couples split.