News

Instagram starts allowing ads in photo feeds

Instagram starts allowing ads in photo feeds

INSTA-AD: Instagram will start adding advertisements to its photo streams. Photo: Reuters

(Reuters) – The legions of people who use Instagram will start to see advertising in their photo sharing feed in the next couple of months.

The popular photo-based social network, snapped up by Facebook Inc, will roll out advertising in the United States in a bid to become a “sustainable business,” Instagram said in a blog post on Thursday.

Instagram acknowledged the transition would be delicate since its 150 million users are not used to ads peppering photo streams of family and vacations, and might be alienated by the effort.

“Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow,” the blog post said.

“If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.”

Instagram is the latest social media network to turn to advertising to capitalize on its millions of users. Advertisers are projected to spend close to $10 billion on social network ads worldwide this year, according to research firm eMarketer.

Worldwide spending on mobile advertising, which could fit nicely with Instagram since people use the app on the go, is forecast by eMarketer to reach $8.8 billion this year.

When Facebook acquired Instagram last year, it paid an eye-popping $1 billion in cash for the app-maker, which had scant revenue.

Facebook too has been ramping up its efforts to seize more ad dollars especially those earmarked for smartphones and other mobile devices.

Recent Headlines

3 hours ago in Entertainment

Today in entertainment history: Feb. 8

carlysimon

A look back on some of Hollywoods memorable milestones.

6 hours ago in National, Sports

Broncos defense dominates Panthers to win Super Bowl

manningsuperbowl

The Broncos scored early and never trailed as they held the league's highest-scoring offense in check en route to capturing their first Super Bowl title in 17 years.

7 hours ago in Entertainment

Doritos, Esurance early ad winners on social media during Super Bowl

beyonce

From the cute and trendy to the downright creepy, Super Bowl 50 was full of ads to remember - and a few that we'd like to forget.

8 hours ago in Entertainment, Sports

TWITTER REACTS: Super Bowl 50 halftime show

Coldplay singer Chris Martin sings during halftime of the NFL Super Bowl 50 football game between the Denver Broncos and the Carolina Panthers, Sunday, Feb. 7, 2016, in Santa Clara, Calif. (AP Photo/David J. Phillip)

Coldplay has a lot of fans ... but most of them were not on Twitter on Sunday night.

8 hours ago in Entertainment, Sports

Coldplay, guests rock Super Bowl 50 halftime

Beyoncé, from left, Coldplay singer Chris Martin and Bruno Mars perform during halftime of the NFL Super Bowl 50 football game between the Denver Broncos and the Carolina Panthers, Sunday, Feb. 7, 2016, in Santa Clara, Calif. (AP Photo/Julio Cortez)

Coldplay, Beyoncé, and Bruno Mars brought down the house on Sunday night for an unforgettable Super Bowl halftime show.